PROJECT
Design and manage the new identity system established by principles Peter Girardi andChris Capuozzo.
COMMENTS
This started out as a small business card and letterhead job that turned into a full-blown identity system with an elaborate style guide. FG is a multi-faceted media studio so there were not only the usual mailing labels and envelopes, but video tape labels, cd/dvd labels, digital letterhead templates and video color and type specs.
The style guide set forth guidelines for logo reproduction, color breakdowns and usage, digital and print typography specifications, even sample signatures for company emails. Additional identity applications to be considered were beginning and end plates for motion graphics and animations as well as any administrative forms (checks, time-off requests, employee manuals etc...)
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